About

SUNDEEP BHUTORIA

Sundeep Bhutoria is a social activist working for over two decades in the field of welfare, international cultural cooperation and the promotion and preservation of Indian arts.

Social and Cultural Initiatives of, by and for India

Based out of Kolkata, India, he devotes his time to conceptualising and curating, strategising and managing a plethora of social and cultural activities in around 40 cities in India.

As the managing trustee of the Prabha Khaitan Foundation, he helps carry out various cultural activities with the aim of preserving and promoting India’s rich cultural heritage. Some of the programmes he has been instrumental in instituting and executing are An Author’s Afternoon, Aakhar, Chaupal, Ek Mulakat, Kalam, Karuna, Lafz, Recipe Rendezvous, Rahat, Tete-a-Tea, The Write Circle and The Universe Writes. These have all made a place for themselves on the social and cultural calendar of India.

As the trustee of the Education For All Trust, he works in the field of social welfare and carries out community outreach programmes for universal literacy. He also started Project `Muskaan’ – an initiative that reaches out to thousands of students across India to popularise heritage literature and culture by engaging them in cultural programmes, story-telling, dance, music, puppetry, theatre and art. Distributing nutritious food and basic hygienic amenities is a part of this project for disadvantaged children. About 200 schools from all over India are aligned with Muskaan’s various initiatives.

He is the Honorary Secretary-General of The Bengal — a Kolkata-based NGO that brings together eminent citizens, thought leaders and achievers to promote various socio-cultural and welfare activities. A flagship outreach programme of The Bengal is Pronam, run in collaboration with Kolkata Police and dedicated to the welfare of elderly citizens. With more than 20,000 members, this unique initiative hand-holds our senior citizens when they need it the most.

Similarly, he formed the Rajasthan Forum, a body of distinguished individuals from across the state engaged in different form of arts and performances. They organise programmes like the Desert Soul and Desert Storm, to showcase talent from diverse fields who represent the heritage and the soul of Rajasthan.

During the pandemic, he initiated Lockdown Live, where folk artists perform live virtually and an honorarium is provided to them to help them financially during lockdown. More than 2,000 artists have benefitted from this.

He was the Honorary Secretary of the Kolkata Chapter of the Rajasthan Foundation, an autonomous body instituted by the Government of Rajasthan, for the socio-economic development of Rajasthan by building bridges and bonds with the non-resident Rajasthanis.He is serving as a Nominee of the Governor of Rajasthan at Bikaner University. He also serves as a Member of the Expert Committee of Cultural Function and Production Grant of the Ministry of Culture, Government of India, and as a member of the Advisory Committee of the Indian Council for Cultural Relations (ICCR). He has also been nominated as a member of the Hindi Salahakar Samiti of the Ministry of Civil Aviation. He is the Treasurer of the World Federation of United Nations Associations (WFUNA) which at present he has taken a leave of absence.

Taking India to the World

He represents India in the United Nations Associations, and on various other national and international fora.

He was the Secretary of the Youth Taskforce – WFUNA held in New York, and was elected the Treasurer of WFUNA in Canada in 2009. He was the first Indian to be elected to the post, which he was re-elected to in 2012 in Brazil, in 2015 in Vancouver, and in 2018 in the Dominican Republic. He was also appointed Special Advisor to the WFUNA Secretary-General on Youth Affairs in Geneva.

In 2000, he was nominated to the Millennium Commonwealth Parliament at Manchester, UK. In 2001, he participated in the Youth Summit for World Conference against Racism in Durban, South Africa, and attended the UN’s World Conference of NGOs in New York.

In 2003, he visited China as a member of the Indian Delegation on Peace and Goodwill. In 2008, he was one of the judges at the 3rd Asia-Pacific Model United Nations (MUN) Conference in 2008 held at Incheon, South Korea. In 2017, he visited China as Deputy Leader of a delegation, on the invitation of the United Nations Association of China.

His other international engagements include Chair Member at the 8th International Conference of Young Scholars held at the University of Economics, Prague, Czech Republic. In 2009, he was invited to become a member of the Regional Committee for Asia Pacific Region of the Conference of Non-Governmental Organizations (CoNGO) at its Thailand meet.

He has delivered lectures on India in New York University, Oxford Business College, University of Turin, Politecnico di Torino, Moscow University, Czech Republic University, The City College of New York and Yale University.

The personal

Sundeep Bhutoria was once described by Mother Teresa as “a boy with a different vision altogether”.

Born in Churu, Rajasthan, this “boy with a different vision” is passionate about various social causes, ranging from the education of underprivileged children to women’s empowerment to the preservation of Indian folk culture. His writings and his work encompass some of the most pressing local and global issues, like the environment, empowering the disadvantaged, education and skill development, waste management, global peace, wildlife protection and supporting the elderly.

A columnist and blogger, his first book in English, The Safari, centres around wildlife preservation and tiger protection in India, while his first book in Hindi chronicles his experience in different countries, titled Aap Biti Jag Biti. His second book in English, My Life My Travels, a travelogue that touches upon the cultural and social mores in different countries of the world gleaned through his own travel experiences, was a bestseller. His third book in English, China Diary, is a travelogue published by Pan Macmillan in November 2019. Then came Calcuttascape: Musings of a Globetrotter, a collection of his blogs and columns published by Pan Macmillan in July 2020, followed by Bera Bond, on the leopards of Bera in Rajasthan. His latest book titled The Global Desi: Reflections on Home and Away is another compilation of his articles and blogs, published by Pan Macmillan in August 2021. He is currently working on another book on his travels to Norway where he will be sharing his experiences when he was invited to attend the Nobel Peace Prize ceremony in Oslo in 2019.

He holds a Master’s Degree in Hindi from India, a Diploma in Business Management from UK and a Certificate in Corporate Management from Japan.

Being an animal lover, he has adopted a tiger and housed other animals, including Casper the dog, Kahlua the horse, Ganga the cow and Gaurra the calf.

In his spare time he loves to read, write and watch plays. He plays the violin, is fond of golf and loves attending polo matches.

He lives with his wife Manjari and daughter Aavya, and divides his time among Kolkata, Delhi, Rajasthan and London.

Sundeep Bhutoria, a Rajasthan-born-Kolkata-based social and cultural activist whose name is synonymous with social welfare activities and promotion of Indian folk art, literature and culture. He is an outspoken community conscience and a youth icon representing India in United Nations Associations and various other fora and non-governmental organisations.

Born in Churu in the Shekhawati region of Rajasthan, Mr Bhutoria went to a local village school and went on to complete his master’s in Hindi, Business Management from London and a Corporate Management from Japan. Mr Bhutoria cherishes ethnic values and a modern outlook towards life. He is rooted in his culture but open to ideas and inspirations from all over the world.

Mr Bhutoria is also an author, speaker, columnist, blogger, art collector and a wildlife enthusiast. He has authored three books and delivered lectures in eminent Universities including Czech Republic University, New York University, Moscow University, The City College of New York, Oxford Business College and Politecnico di Torino. He belongs to a family of industrialists but has, by his own choice, opted to spend his time and efforts in promoting social welfare and cultural activities. He is also an avid traveller a cultural emissary having visited about 50 countries.

Mr Bhutoria has been honoured with many recognitions and awards and complimented by some of the leading figures of the 20th Century. Blessed Mother Teresa had described Mr Bhutoria as “He is a boy with a different vision altogether”.

He has been featured as one of the 50 youth figures that India can look up to by the Asia Magazine in 2005. In September 2010 he was felicitated for his chosen area of work at The House of Lords, London (UK).

Mr Bhutoria’s activities are widely reported in the media across India and abroad. His association with eminent international, national and local personalities from different walks of life and reputed organisations have enabled him to carry out his work effectively with their support and reach out to a wider audience through innovative events and functions.

Mr Bhutoria’s reputation as a social welfare activist and a connoisseur of Indian art and culture precedes him. He has organised and initiated national and international events to promote various causes ranging from underprivileged child education, women empowerment, promotion and preservation of Indian folk culture and so on.

Mr Bhutoria is currently the Trustee of NGOs Prabha Khaitan Foundation and Education For All Trust which he had started himself to carry out various social welfare activities and outreach programmes. He is the Secretary of Rajasthan Foundation Kolkata Chapter which is an autonomous body instituted by the Government of Rajasthan, India. He is also the Hony. Secretary-General of The Bengal – a Kolkata-based NGO of eminent citizens and opinion makers and achievers engaged in promoting various socio-cultural and welfare activities. One of the projects Pronam which is in collaboration with Kolkata Police is an outreach programme dedicated to the welfare of elderly citizens. The Bengal runs various cultural and outreach projects from time to time apart from Pronam.

Similarly, Mr Bhutoria has been instrumental in ideating and executing some of the popularly branded campaigns in India like the Author’s Afternoon, Aakhar, Chaupal, Desert Soul, Desert Storm, Ek Mulakat, Kalam, Karuna, Lafz, Recipe Rendezvous, Sanskar, Tete-a-Tea, Write Circle and so on. These campaigns, most of which are currently on, have very effectively communicated the key messages like recognizing and promoting talent in literature, fine arts, folk and traditional art, films, social activities and cuisine. These campaigns are motivational and inspirational in nature and seek to spread awareness on wide-ranging issues.

In 2000 Mr Bhutoria was nominated for the Millennium Commonwealth Parliament at Manchester, England and was elected as Home Minister in the mock Parliament. In the preceding years, he had achieved distinguished positions in Greece, Denmark and London. In 2001, Mr Bhutoria participated in the Youth Summit for World Conference against Racism in Durban, South Africa, and also attended the United Nations’ world conference of NGOs in New York. The same year, he went to Japan on an invitation from The Association for Overseas Technical Scholarship for a training programme on corporate management for South Asia.

In 2003 Mr Bhutoria visited China as a member of the Indian Delegation on Peace and Goodwill. Mr Bhutoria participated as the Judge in the 3rd Asia Pacific Model United Nations (MUN) Conference in 2008 held at Incheon (South Korea) hosted by the Republic of South Korea. He was also the convenor of the second MUN conference. In 2017 Mr. Bhutoria again visited China with a delegation in the capacity of a deputy leader on the invitation of the United Nations Association of China.

He was the Secretary of the Youth Taskforce – World Federation of United Nations Associations (WFUNA) held in New York and was elected in 2009 in Canada as the Treasurer of WFUNA world body. He was the first Indian to be elected for the post which he currently holds on being re-elected in 2012 in Rio-Brazil, in 2015 in Vancouver as well as in 2018 in Punta Cana, Dominican Republic. Mr Bhutoria was also appointed Special Advisor to WFUNA Secretary-General on Youth Affairs in the 185th WFUNA Executive Committee in Geneva.

Other international engagements of Mr Bhutoria includes Chair Member at the 8th International Conference of Young Scholars held at University of Economics- Prague, Czech Republic. In 2009, he was invited and became a member of the Confederation of Non-Government Organisations (CoNGO) Regional Committee for Asia Pacific Region at its meeting in Thailand.

At present, he is also serving as Nominee of Rajasthan Governor in Bikaner University, Rajasthan. He is also the member of the Expert committee of Cultural function and Production Grant of Ministry of Culture and a member of the Indian Council for Cultural Relations Advisory Committee

Mr Bhutoria has been promoting awareness on local and global issues like the environment, empowering the disadvantaged, education and skill development, waste management, global peace, wildlife protection, supporting the elderly, preservation of art and culture and so on through his writings in newspapers and journals, by organising events, seminars, road shows and other activities carried out through various non-governmental organisations (NGOs) which he spearheads.

Mr Bhutoria has authored a book in English, “The Safari”, on wildlife preservation and tiger protection in India. His other book in Hindi called “Aap Biti Jag Biti” and recent book ‘My Life My Travels’ a best seller which is a travelogue that touches upon the cultural and social mores in different countries of the world through his own experiences.

Mr. Bhutoria has a new book ‘China Diary’– a travelogue published by Pan Macmillan which came out in November 2019 and another one which is coming out early next year ‘Bera Bond’- a book on the leopards of Bera in Rajasthan published by National Book Trust.

In his spare time Mr Bhutoria, a teetotaller, loves to read, write and watch plays. He plays the violin, is fond of golf and loves watching polo. He lives in Kolkata with his wife Manjari and daughter Aavya. He divides his time between Rajasthan, Delhi and London each year.